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Building disruptive new businesses

This video offers practical lessons on how to create a disruptive business, with details on building a circular/remanufacturing business.

Greg Lavery explains how Lavery/Pennell has fashioned its own disruptive business model and created Rype Guides and Rype Office, a furniture remanufacturing startup that is challenging the UK furniture industry.

This presentation occurred at the July 2015 EPSRC Industrial Sustainability conference in Cambridge.