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Glamocell business and marketing plans


Lavery/Pennell assisted Glamocell, an LED lighting distributor, to develop a growth strategy to penetrate the UK lighting market, building on their competitive advantages and international credibility.

The output included a business plan, forward financial projections, a marketing plan and the development of a range of enablers including KPIs.


Lavery/Pennell has not only helped develop a comprehensive growth strategy and marketing plan for our business but has also given us tremendous support and guidance throughout the process. Their understanding of cleantech – in our case LED lighting – has been invaluable.

Ruth Temple

Marketing Director , Glamocell UK