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Masdar City business model and economic case


Designed the business case for Masdar City following the global financial crisis. Masdar City is a $20B new development in Abu Dhabi for 50,000 residents and businesses aiming for zero emissions and zero waste. This work identified new revenue streams for Masdar City, redefining its business model. The economic case developed demonstrated returns well above the required hurdle rate.


Greg Lavery led the consulting team that developed the business model integrating real estate with technology at Masdar City. They recommended several additional revenue streams to supplement the real estate business allowing Masdar City to be commercially viable as well as very sustainable. The team was fully integrated with Masdar City staff enabling a solution we could call our own and be ready to implement.

Alan Frost

Director , Masdar City