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Shell business opportunities in cities


For the Shell Scenarios Team, we examined the future evolution of cities, identifying six archetypes of growth. The energy and resource challenges for each archetype were studied to identify nine new service and business model opportunities for Shell.

The first part of this work, on the future evolution of cities, was the basis of a report published by Shell in 2014 entitled ‘New Lenses on Future Cities: A New Lens Scenarios Supplement’, which looks at how cities can evolve to cope with an additional 2.7 billion people by 2050.

This  study is available to download here: New Lenses on Future Cities


Nick and Greg developed new insights for us on how cities develop and where the greatest commercial opportunities may well emerge in tomorrow’s cities. The work was good and they were easy to work with.

Jeremy Bentham

Head of Shell Scenarios Team, Shell