our journey


In 1994, Greg was one of a team of engineers designing a power station in the Philippines. To build this massive coal fired power station a village was relocated, a rainforest was bulldozed and a coral reef was demolished to let ships enter the harbour. That was when Greg decided that there had to be a ‘better way’. Beginning in 1995, his PhD demonstrated that an holistic, environmentally considered approach to design (now called ‘green building’) offers significant financial and other benefits to occupants.

In parallel, Nick’s journey began with an exploration of the potential of renewable energy during his undergraduate engineering days.

Both pursued their careers designing profitable, sustainable business strategies as consultants in Bain & Company and Booz & Company, complemented by corporate experience managing a portfolio of low emission businesses at Origin Energy and working with Bass and Shell.

In their first project together in Booz & Company’s Low Carbon & Sustainability team (led globally by Nick), they identified US$2B in opportunities for a process industry company through better managing their greenhouse gas emissions. This was not a one-off; in over 200 projects in 3 years, Booz & Company’s Low Carbon & Sustainability projects consistently delivered substantial value for corporate and government clients. For further examples, please refer to Our Experience page which lists some of the projects that our team have worked on.

Recognising the power of their unique end-to-end ‘systems’ view of business and policy, Nick and Greg founded Lavery Pennell. Our publication ‘Unlocking New Value in a Changing World’ provides insights into the ‘system value’ that we address and how our approach differs from current corporate and business school value creation practices.

Today, our story continues to unfold and you can see the impact that we are having on our Testimonials page.

We look forward to working with you to improve your bottom line in new ways.