Billion dollar ideas
Faced with today’s business and environmental challenges, companies need a structured and rigorous approach to identifying new high-value growth opportunities. The Growth Lens approach is a proven methodology to access untapped revenue and profit potential. This approach was written up in Booz & Company paper co-authored by Greg Lavery called ‘Billion Dollar Ideas’ following his successful application of the approach for a large multinational client – which did indeed yield a billion dollar idea.
